A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.

Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release". Fraser Seitel also refers to press releases as being, "the granddaddy of public relations writing vehicles."

Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.

The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.

A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.

Noun

scream (plural screams)

1. A loud, emphatic, exclamation of extreme emotion, usually horror, fear, excitement et cetera. Can be the exclamation of a word, but is usually a sustained, high-pitched vowel sound, particularly /æ/ or /i/, in any case, the loudest and most emphatic sound a human can make tends to be a scream. The term is not generally applied to sounds made by non-humans.
2. (informal) An entertainingly outrageous person.
3. (music) A form of singing associated with the metal and screamo styles of music. It is a loud, rough, distorted version of the voice; rather than the normal voice of the singer.
4. (informal) Used as an intensifier

   We had a real scream of a time at the beach.

   • 1994 Jun 28, “Kingdom of the faithful: Serena Mackesy visits Jordan”, Independent:

     Amman, though not exactly your world cultural centre, is a scream of a city; all the roads have different names from their official ones, so that maps are useless

scream (third-person singular simple present screams, present participle screaming, simple past and past participle screamed)

1. To make the sound of a scream.
2. To move quickly; to race.

   He almost hit a pole, the way he came screaming down the hill.

• News: Breaking News: Official Press Releases (16)

• Marketwire, Inc.
  marketwire.com
  Provides press release distribution to major media. Also provides newswire services, and online media monitoring.
• Press-Releases.com
  press-releases.com
  Provides online press release writing and news release distribution services.
• PressReleases.ca
  pressreleases.ca
  Press release service to Canadian and US media.